The Fall Collection Launch

September 2025

When I first saw the Chilewich fall 2025 editorials, I was blown away by the blend of sophistication and playfulness in every shot. I wanted to really wow our audience by presenting them with a lookbook-style arrangement of images, curated in conversation by color: first the fresh greens, followed by the wheat and honey tones, then the pinks and reds, and finally a grounding brown rug bathed in natural light. Each image is anchored in context with a delicate line of copy that names the featured product. The result is a launch email that sets an artful tone for the new season, and encourages our audience to feel inspired by the objects they interact with every day when they choose Chilewich.