The Brief
“The overall campaign concept centers around hands, touch, and the senses, evoking connection, intimacy, and the emotion of jewelry as a second skin. There is an edge and quiet sex appeal to it, but it must remain tasteful, refined, and luxury in tone.”
The Concept
Jade Trau Bridal: Bare Necessities
Inspired by black and white photography of natural landscapes, the Bare Necessities collection reveals the striking shapes, shadows, depths, and brilliance of true love, symbolized for eternity with natural diamonds.